"They've done a clever twist on it, " Charity Kenyon from the Slow Food Movement told BBC News.

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It wasn't just the imposition of a fast food restaurant in the heart of a gastronomes' paradise that made Petrini found the Slow Food Movement.

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The Italian Slow Food movement, which campaigns for traditional cuisine, has honoured 13 individuals and groups for their efforts to save and promote the world's heritage of tastes, flavours, animals and vegetable species.

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The rest of the year, Tiradentes remains sleepy, with its starred establishments offering an eclectic mix that runs the gamut from artery-clogging comida Mineira (local foods) to contemporary Brazilian cuisine steeped in the Slow Food movement.

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As well as making a speech on climate change, he will attend a meeting of Italian business leaders and a reception to promote the "slow food" movement of local sourcing and organic production.

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This artisanal revival has been particularly pronounced among foodies, thanks in part to the writer Michael Pollan, who helped popularize an American variant of the Italian culinary-agrarian movement known as Slow Food.

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And in August, Ron Lieber wrote in the New York Times about options for the fed-up like peer-to-peer lending and the Slow Money movement, where locavore types invest in local food producers.

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