Its other branding touch points, from its extra-large cup and fresh, shiny packaging, to the inventive flavors like pomegranate and pineapple, to its line extensions like Chobani Champions for kids and Chobani Bites, small 100-calorie cups perfect for a quick, delicious snack, are consistent with its promise.

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You can also make small adjustments to keep within your calorie limits.

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If people start eating small amounts of chocolate, it should replace something else, preferably other high-calorie sweets or snacks.

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And calorie-conscious consumers, newly refreshed from their 2011 vows, might actually have something small to cheer about.

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Austad referenced a very small study of 10 patients by Valter Longo, a gerontologist at USC, in which patients who cut back their calorie intake before getting chemotherapy had fewer side effects.

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