Try this thought experiment: Your smarty-pants car is fitted with something called intelligent speed adaptation.

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There are strategy sessions and focus groups and smarty-pants consultants with their pie charts and bar graphs.

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"It temporarily impairs the prefrontal cortex, the smarty-pants part of the brain that allows you to think clearly and rein inimpulsivity, " Peeke says.

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Having a good script always helps -- and Quentin Tarantino's contributions to both "True Romance" and "Crimson Tide" make those the Tony Scott movies that the smarty-pants critics like to single out.

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We can, (if you are one of the smarty-pants who understands the analytics) program a computer, an affordable computer, to test permutations and prove hypotheses that no human could ever possibly do in a lifetime.

FORBES: Parting thoughts from Strata 2013