Undiversified tobacco companies stand to lose if there were a mass migration to smokeless products like Snus.
The Directive proposes to continue (indeed strengthen) the prior ban on Swedish smokeless tobacco, known as snus.
FORBES: The EU's New Tobacco Directive: Protecting Cigarette Markets, Killing Smokers
Analysts say Camel Snus looks like a surprise hit in an innovation-challenged industry.
Sweden has the lowest lung cancer rates in Europe, since so many adults there opt to Snus instead of smoke.
The spit-free Snus product is aimed at people on the coasts who wouldn't ever be caught dipping Copenhagen or Skoal.
Snus users tend to be quitters or banned-at-work smokers who need a fix, but don't like wearing patches or chewing GlaxoSmithKline's Nicorette.
And switching from cigarettes to snus eliminates the risk of heart disease, lung cancer and the other systemic diseases related to smoking.
Some say that all tobacco is dangerous, so why allow snus?
FORBES: The EU's New Tobacco Directive: Protecting Cigarette Markets, Killing Smokers
Thanks to snus, moist smokeless tobacco in small pouches, Swedish men have the lowest smoking rate and the lowest rate of smoking-related disease and death in Europe.
If the bill passes, we won't replicate the good news coming out of Sweden, where tobacco-related deaths plummeted when smokers switched from cigarettes to the less harmful snus, or smokeless tobacco.
The second point to consider is that since nicotine is an aid to maintaining a healthy weight, why are alleged health campaigners banning products like snus and e-cigarettes which not only get people off cigarettes but could control their weight as well?
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