He says he'll do whatever it takes because he believes so strongly in his party's candidate.

NPR: Paul Anderson: Notes From A 'Purple' State

So I want the people of this region to know that my administration is going to do whatever it takes, for as long as it takes, to deal with this disaster.

WHITEHOUSE: President Obama Speaks to Military Personnel in Pensacola, FL | The White House

So as not go over the edge, a brand that finds itself in this situation must do whatever it takes to re-establish the trust of those on whose popularity it depended.

FORBES: In The Pink: A Branding App Strong Enough To Weather Political Storms