The ad industry works so hard to keep faith out of the mix that is has backfired.

FORBES: What Role Does Faith Play in Building Brands?

The Israel Test also teaches us that so long as we keep faith with ourselves, we will not be alone in our fight against barbarism and hatred, and inevitably, we will emerge the victors in this bitter fight.

CENTERFORSECURITYPOLICY: America's exceptional ally

"America has a strong obligation to keep faith with the Iraqis and Afghans who have worked so bravely with us -- and have often paid a terrible price for it, " a bipartisan group of U.S. senators wrote in a June letter to Secretary of State Condoleezza Rice and Secretary of Homeland Security Michael Chertoff.

CNN: Iraqi interpreter: 'Now I have no future'