And so on ad infinitum.

FORBES: A New Objection To Agile: Software Can't Be Managed!

It will require reviews, analysis, cost estimates, more reviews, more analysis, and so on seemingly ad infinitum.

FORBES: How to Make New Application Design Really Easy

On PC these Skyrim fans tinker with all the mods and buy up the expansions and will continue to do so even if those expansions go on ad infinitum.

FORBES: Why Day-One DLC Isn't Just Bad For Gamers, It's Bad For Business

We can extend patent protection on drugs so that profits can be maintained ad infinitum.

FORBES: Proof Of The Failure Of Free Markets In Medicine