And of course, they hope to save money over competitors by being the first to use common wireless services--calling, text messaging, Internet access and so on.

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So far, promotional campaigns that rely on SMS text messaging or social media tend to gain more traction with consumers than any other mobile marketing strategy.

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Charles Wang is trying to get subscribers addicted to his free text-messaging service, PingCo, so that he can start signing them up for premium services such as backing up address books, selling astrological charts and providing weather updates.

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The vast majority of medium and large organizations which advertise their jobs on job boards or through their recruitment tools such as targeted email campaigns and cell phone text messaging campaigns set up their ads so that the candidates who click apply go to the employer career site to apply.

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So it turns out that Snapchat, a form of text messaging, is currently prohibited in college football recruiting, according to an NCAA spokesperson.

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So M-Farm is a low-tech app, relying on text messaging as its principal means of communication.

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Pinched wallets are putting the so-called feature phone--which includes a camera, Bluetooth, text messaging and Web surfing capabilities--at risk, says Avi Greengart, research director of mobile devices at Current Analysis.

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To help them do so, he came up with a service called txteagle which distributes small jobs via text messaging in return for small payments.

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