We're all used to slice-of-life ads that use models as dramatizations--like happy moms using dish soap.

FORBES: Trompe L'oeil

Someone who loves a fragrance in a laundry detergent might also buy it in a floor cleaner, a dish soap and a disinfectant.

WSJ: Does This Smell Clean to You?

Assets: About 60 family members, sprinkled among 3 clans, share majority interest in Henkel, which makes everything from adhesives to detergents and dish soap.

FORBES: Europe

Sample-size containers of face and bath and dish and laundry soap.

NEWYORKER: Shauntrelle