Some are linking the case to the recent purchase of a stake in Twitter by a Saudi billionaire and asking whether that will affect the social network's view of the affair.

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Or else your social media engagement could become a stand-off affair and a waste of time, effort and money.

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According to the iVillage poll, 82% of women believe social media sites make it easier to have an affair.

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The scene was Miami where I was attending a social media event that just so happened to coincide with Art Basel, an annual affair that shocks the city senseless with hundreds of exhibitions.

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One obvious lesson from the ongoing affair is that companies need to be able to react fast, Christian Gladwell, founder of social media specialist Human Digital, told Spanier.

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