Seesmic, with 50 employees and funding from Salesforce, uniquely combines true social CRM with mobile.
He also just authored the Grande Guide to Social CRM with Brian Vellmure.
He blogs both on his own site and also for ZDNet at Social CRM: The Conversation.
This above is the condensed view of what I understand so far as the description of social CRM.
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With social CRM in sight, this social technology arms race is the start of something very big to come.
To me, this view of social CRM expands the many channels of how an organization interacts with any one customer.
FORBES: Building Social Collaboration Into CRM With Customers And Within The Organization
This is social CRM in action: building a community, finding leading customers and inviting them to help improve the whole process end-to-end.
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But I think social CRM technology will do something greater for business.
No single SMMP offers deep listening and non-social CRM today, and no listening platform or non-social CRM offering currently delivers what an SMMP can.
They invested in social technologies like listening platforms and social CRM, trained their customer service reps to be more responsive and hired social media managers.
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Future Infographics will examine cloud computing, social CRM, mobile and more.
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This includes the social context, with specific focus on aggregation and analysis of Social CRM, CRM, and social media content, in addition to behavioral analytics and sentiment analysis.
Spanning across marketing, sales, support, and even research and development departments, Social CRM will be a topic hotspot for some years as organizations figure out how to integrate these processes across the customer lifecycle.
Non-social analytics (usually Omniture and Google Analytics) and non-social CRM (usually Salesforce, sometimes Oracle and SAP.) Well, Adobe already jumped into the game when they bought Efficient Frontier who had previously acquired Context Optional.
In the view of the full picture of the sales process needs, Social CRM focuses intensely on the lead, contact and account management, and even to particular elements of relationship management like handling requests, calls, finding resources to respond appropriately, and so on.
The major CRM software vendors could then re-direct their efforts from building their own inferior Social CRM functionality inside of older architecture and instead apply their resources to updating and expanding their applications so that they can be used to capture all that social media data.
This is one nexus where the world of Social and CRM are at odds per roles and responsibilities.
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But the greatest increases in productivity have come with internet technology, hosted CRM, social media, immediate response, local presence, and telephony tools integrated together.
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Salesforce Chatter has integrated social capabilities into its CRM capabilities.
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The uses for the new application in the hospitality industry, retail management, healthcare, and a host of other situations as a part of social media strategy and CRM management is phenomenal.
Seesmic is comprised of two product suites: Seesmic CRM and Seesmic Social.
Microsoft Dynamics has been working to integrate social functionality into its ERP and CRM systems.
By creating a CRM record from a social conversation in Hootsuite and then giving salespeople the ability to connect with that contact on email, LinkedIn, Facebook and other places, will save salespeople hours of time and make their social activities more effective.
Additional tools are needed in the Social Survivor bag to bridge the gap between listening engines, social applications, traditional customer service and CRM applications.
CrowdTwist incorporates the social component, historically absent from traditional CRM databases.
But it also gave me time to look back at CRM and time to get into social media and I immediately saw the power of that.
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But Nimble, and a growing number of CRM applications like it, is embracing social media.
The company has also integrated its CRM system, Salesforce.com, with it social media sites.
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