Scottish Liberal Democrats leader Tavish Scott told the autumn conference the party stood for "fairness, freedom and social justice".

BBC: Danny Alexander

Law and Justice says it wants a smaller state, but also makes expensive promises about fairness and social protection, popular causes in egalitarian Poland.

ECONOMIST: Poland's election race

The derivation of this idea starts with the noted sociologist and social movement expert Neil Smelser, who theorized that social movements (and Smelser was really talking about Movements with a capital M, the kind that involve freedom, justice, fairness and the like) come about because of a combination of factors starting with social strain.

FORBES: Restlessness Fuels Marketing Movements