As well as any genetic predisposition, entrepreneurship is stimulated through social influence: clusters of like-minded individuals breed particular social values and norms.
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But we need to acknowledge that the attraction of cultural products is also subject to different shades of social influence and randomness.
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So while marketers rub their hands together gleefully, the real challenge is how to make positive social influence translate into real-life behaviour.
The Times, The Journal and the Washington Post carry too much weight (and social influence) for political newsmakers (and their PR consiglieres) to bypass altogether.
In Honduras, "Rodriguez has long led the pack in terms of moral authority and social influence, " Allen wrote i n a profile ahead of the papal election, or conclave.
"Your social influence is a key component, " adds Hyman.
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Just like it would be inappropriate to base all of your decisions on someone based on their credit score, a measure of social influence is just one aspect, but it is certainly not a measure of everything.
Social influence represents a profound change in the way we need to think about consumer behavior and decision making, but there are dozens if not hundreds of social strategies businesses can choose from, and the most lucrative are based on the power of connecting face-to-face.
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Klout, which measures my social networking influence, gives me a higher 60.
Social media influence is sure evidence of natural leadership, and the attendant networking provides exposure to new people, ideas, and strategies.
Do you seek strong social media influence to be a valuable asset?
The Telegraph gave Lord Black everything he had dreamed of: riches, social status and influence.
Two marketing professors say their research shows that using online social networks can influence behavior by reducing self-control.
At the same time we have connected the world through cyberspace, allowing distant events, ideas and social phenomena to influence us instantly.
Our city has worked hard to develop impactful partnerships with community-based organizations, institutions of higher education, and residents in order to positively influence social outcomes in under-resourced neighborhoods.
It will be interesting to see how this level of social engagement will influence the number of transactions and the revenue that companies like Spotify will achieve in 2013.
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With allusions to the Arab Spring, Occupy Wall Street, and other current events, the video declares, human beings are becoming a collective organism able to influence social change, entrepreneurship, and commerce.
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They are from a conference I spoke at yesterday, a conference about how social media can influence the meaning and feel of organizational life (more on that conference in later posts).
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Those with social-media "influence" are most likely to help campaigns convert interest into votes.
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Klout measures the influence of social-media users (and some firms give people with a high Klout score preferential treatment).
Moreover, the introduction of mobile payment solutions and growing influence of social media are likely to complement growth in e-commerce and m-commerce channels.
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"The influence of social networking and community services is growing significantly for online travel, " says Douglas Quinby, senior director of research at PhoCusWright.
His current research interests include the genetic influence on social behavior, the structure of global trade networks and the structure of Italian politics.
Having a social network in which influence spreads is useful, as is knowing who is a potential ally or enemy based on friends' associations.
In fact, a new study in Psychological Science by Dr. Rhodes and Lisa Chalik suggests that this intuitive social theory may even influence how children develop moral distinctions.
What they miss is the changing influence of social.
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There are plenty of people blogging about a hundred different topics who have influence but the list will be those who teach, advise, opine and influence around social media and social business.
But it does demonstrate that brands are now finding innovative new ways to sell to us, blurring the boundaries between online and offline and for the first time using social media to truly influence our purchasing habits.
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