In fact, a new study in Psychological Science by Dr. Rhodes and Lisa Chalik suggests that this intuitive social theory may even influence how children develop moral distinctions.

WSJ: Moral Puzzles That Tots Struggle With | Mind & Matter

Once you get your zealots excited and talking, social network theory and the subsequent effects of contagion suggest that they can in turn influence 10s, 100s and 1000s of like-minded social citizens.

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