The social login genie, it seems, is out of the bottle and cannot be put back.
FORBES: How Social Login Is Changing Business--and Your Privacy
Above all else, users must be given the choice to use social login or not.
FORBES: How Social Login Is Changing Business--and Your Privacy
An obvious advantage of a social login is that it is much easier for the user.
The latest new technology to upend both online business and your own privacy is social login.
FORBES: How Social Login Is Changing Business--and Your Privacy
This is potentially a much bigger opportunity than the social login piece (though potentially fraught with privacy landmines).
Research shows that social login users spend more time on a website and purchase more than traditional users.
FORBES: How Social Login Is Changing Business--and Your Privacy
When a customer comes to your site and signs in via social login, for example, a cordial exchange occurs.
FORBES: Listening To Social Media Cues Doesn't Mean Ceding Control
Gigya, for example, recently announced plans to go beyond powering social login for media and retail sites to managing the user data itself.
Millions of websites now employ social login, driven by the fact that the old site-specific registration and password system is no longer scalable.
FORBES: How Social Login Is Changing Business--and Your Privacy
How do users feel about the privacy implications of social login?
FORBES: How Social Login Is Changing Business--and Your Privacy
To be sure, users can also benefit from social login.
FORBES: How Social Login Is Changing Business--and Your Privacy
When you land on a website with social login enabled, you should be presented with a permissions screen that explicitly asks for access to certain types of information about you.
FORBES: How Social Login Is Changing Business--and Your Privacy
When authenticating via social login, the user passes dozens of data fields to you including: name, email, birthdate, hometown, relationship status, political views, interests, activities, work history, religious views and education level.
FORBES: Listening To Social Media Cues Doesn't Mean Ceding Control
We all know those web pages where the only alternative to a site-specific login is a social networking account.
Similarly, Facebook and Twitter send login credentials over a secure line and then revert to an unsecure protocol. (Users of those social networks can add an "s" after "http" to force the systems to encrypt their browsing.) Social networking sites are where people increasingly conduct private conversations, whether through Facebook's Messages or Twitter's Direct Message feature.
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