That is, if a news site tweets out an article, how likely are consumers to share it with their socialnetwork, explains Megan Berry, marketing manager at Klout.
Facebook are looking for a winner here, because the continued success of Facebook as a platform needs a new champion to keep their marketing story fresh to retain developers on the socialnetwork based platform.
Whether we focus on B2B or consumer marketing, work in a global network or a social media start-up, our very detailed plans tell us who our customers are and what they want.
Microsoft turned some heads with its recent mobile phone marketing campaign when the company sent a young girl, Rosa, around the country to meet her socialnetwork in person.