More pervasively powerful than solo social media marketing, such bold initiatives for transforming whole enterprises, from the inside out, into socialorganization will have far more pervasive effects on us as workers and as consumers.
However, your effectiveness in marketing is predicated on your ability manage your social media practices and help drive your organization toward realistic expectations.
The faster you can answer the fundamentals of your marketing strategy and your customer service principles, the faster your organization will be able to use social media as a competitive tool to win.