In the current era of marketing, customer communication via the lightning speed of social media can change the perception of a company in an instant.
Given my analytic bent, I was intrigued that one of the strongest factors in the statistical model between peer social support and mortality was the perception of control.
The study participants' change in social construal -- people's perception and interpretation of the world -- was key to this success.
It represents a perception that such differences have some social significance-primarily because of perceived cultural differences though these are frequently associated with forms of structural differentiation.
Facebook and Google have had their share of privacy concerns recently as well: there seems to be the common perception that information people put on social media websites is somehow privileged, but with moves like this Twitter makes it absolutely clear that you do not own your tweets.
"On a personal level, social media has done a lot to change the perception of who I am, " explained Crane, whose spoof workout video has been viewed over one million times.
I'm told from within the industry the perception is that companies that aren't engaging with social media are seen as being scared to interact, and are regarded as being out of touch with their customers and modern technology.
Despite the perception that my generation is reckless on the Internet with social media, there is an heightened anxiety as we grow up to keep things that might harm our chances of getting a job or getting into a school to ourselves.
One is the perception (and often the reality) of operating with a social double-standard.
Both brands noted a perception lift among Facebookers above people who do not use the social networking site.
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Several hundred pages are devoted to the neuroscience of perception, cognition, emotion, empathy and other aspects of social awareness.
And defying to the perception of the UK as the only key innovator for the social economy (no doubt in part due to the comparative advantage of the English language as the global transmitter of ideas, compared to French or German), continental Europe is emerging as an innovation space for the new role of government in social entrepreneurship.
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Once a worker makes enough to cover their basic needs, their perception shifts from what the amount allows them to physically purchase to social reference points like the work-life trade-off and where they stand in relation to their peers.
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Measuring impact means measuring change: it includes, but is not limited to, perception change, policy change, behavior change and, more broadly, social change.
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Because social responsibility is built into their brand name and business model, they avoided the common negative perception of financial institutions, Fombrun says.
In Britain the perception that class is fairly fixed could become more damaging if income inequality continues to rise and social mobility to slow.
We can see why this is so by looking at social media, which perhaps more than any other tool enables people to reach others with the power of perception over reality.
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