Yet the 4m mark has now been reached and neither rioting nor social revolution has broken out.
To play well in Peoria, the social revolution needs to be more than chatting with folks down the hall.
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But Sanjeev Uprety, a novelist who writes in his native Nepali, says it has been energised by the country's social revolution and turbulent modern politics.
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NGOs have created a social revolution in a conservative Muslim society.
Rothschild Boulevard, a pleasant, leafy thoroughfare that meanders through Tel Aviv, with offices and commodious flats on either side, has oddly become a colourful encampment, seething with talk of people-power and social revolution.
Just as Sakamoto helped bring about a social revolution that set Japan on the road to modernization, Son, Sawada and Nambu are calling for another revolution - one that will replace what they believe is an inefficient, outdated business culture with a new paradigm that will prepare Japan for the next century.
In that context, your decision on whether or not to participate in the social revolution could very well determine the role your company plays in the ongoing cycle of creative destruction: will your company be among those that have the insights and depth of engagement to create the new, or will your company simply be among those that get pushed aside and rendered irrelevant?
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The game that more or less started the social gaming revolution is back.
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As businesses and individuals discover the strong operational returns they can get from these communities, they are creating a quiet but powerful social business revolution.
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Thanks to the social media revolution and the advent of cheap video technology the playing field is leveling between big huge corporations and small business owners.
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There is both a shift in focus and power which has been clearly amplified by the ongoing social media revolution which has dramatically altered the customer landscape.
Over the last year, the social network revolution has made tycoons out of the likes of Sean Parker, Eduardo Saverin, Mark Pincus and Reid Hoffman.
Furthermore it is important to remember that the receiver has limits, and the businesses that stay within those limits will be the ones reaping the rewards of the social media revolution.
She says she finds the experience of blogging cathartic, but says she and the UK as a whole "has lost any perspective it ever had on what constitutes privacy" as a result of the social media revolution.
Indeed, Chavez sees the military as the backbone of his social and political revolution.
On the human side, social is really a revolution in terms of interaction within the enterprise.
Next, Mr Gore's advisers offer policies to improve the information revolution's social consequences.
Much of the left has abandoned revolution for democracy and social reform.
The same type of knowledge revolution is occurring in the social sciences today.
Five years ago social media tools were weapons of a revolution, of intruders to the enterprise and now they are another feature set, well on their way to being as controversial as a fax machine.
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The Industrial Revolution involved hugely painful economic and social dislocations though nearly everybody would now agree that the gains in human welfare were worth the cost.
This is an evolving revolution sparked by how people are using social tools on the Web.
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But it is interesting to imagine Havel sitting in his theater dictating the peaceful Velvet Revolution had he possessed the sort of social networking and technology available today.
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Pupils are far more likely to study the Weimar Republic, the Russian Revolution, or the politics (but not social history) of the Tudors.
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And while the app revolution started with the easy stuff like games, social interaction, Instagram-like photo services, making newspapers easier to read mobile, or restaurants easier to schedule, apps now migrate to seeing, controlling and scheduling everything in the interstices of our economy, including things like automotive and aircraft maintenance.
Just like search was a decade ago and social was five years ago, content marketing is the next digital media revolution.
"The millions of protesters last year in Arab capitals that chanted 'hurriyah, karamah, adala ijtima'iyya' or 'freedom, dignity and social justice' cannot allow for the emotions of bigots to derail their revolution, " he wrote in an opinion piece for CNN.com.
Just as it took the personal computer revolution, the Internet and smartphones to fully realize the potential of social networks, what if Big Data produces its own meta-effect that fundamentally changes the way we relate to ourselves, others and the world around us?
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