Rawn Shah is a business transformation consultant in the Social Software Adoption team in IBM's software group and is the author of Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs, newly published by Wharton School Publishing.

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Waber's research revealed that the key to transformation in the workplace is "social levers" -- small changes that people respond to in dramatic ways.

CNN: Workplace happiness: What's the secret?

Among the earliest people to grasp the importance of this social transformation was Reid Hoffman, a Stanford graduate who in 2000 became one of PayPal's earliest executives.

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