They have set out to create a new set of standards in social search and global trade of knowledge.
The two companies have worked together before on integrating social search into Bing.
Wajam will then create a unique profile on iPhones that displays these social search results, even including nearby results on Google Maps.
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Yandex, the Russian search giant, has just launched its first product for the US market: a voice-controlled social search app called Wonder.
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But with this new social search, the results coming to you are going to be a mix of public, semi-public, and private.
Earlier this month, Facebook unveiled a social search engine called Graph Search, which it has described as a key pillar for the business.
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There is still an opportunity for a high performance, reputation savvy, domain specific social search engine that could make volume less of an issue.
Having seen 10 acquisitions of start-ups in his portfolio over the past year including Mint.com to Intuit and social search service Aardvark to Google Inc.
As Liquid Helium is largely powered by its ability to vet the credibility of content, it goes one step beyond the current trend of social search.
By mining employee business communications and tapping into corporate email, calendaring, social networks, phone systems and collaboration systems, BranchIt serves as a corporate social search engine.
Facebook announced today Graph Search, a new social search engine that crawls private information (photos, places, interests) that people share on the social network site.
The closest thing to an overlap was when Page talked about the importance of real time and social search, both of which he said were in their early days.
As Mat Honan pointed out on Gizmodo, the problem with social search and personal results is that it biases the results based on the perspective of your friends.
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For businesses overwhelmed with the daunting task of making their presence known on traditional and new mobile-social search channels there are a few simple guidelines that can help build visibility on location-based apps.
Wajam, an up-and-coming player in the social search space, is going beyond the desktop with social recommendatios for iOS users, which provides access to friend data across social networks when using Mobile Safari.
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It becomes a social search because you are adding a particular dimension of context: the various types of relationship information that is relevant, applies and adds value to the context of what you need.
While social search is undoubtedly powerful and a step in the right direction, the need for this added layer of credibility in search is even more important, returning results from the true experts at that topic.
Search expert John Battelle said in his blog post that social search would mean little until Facebook and Google settled their differences and offered consumers what they really wanted - Facebook data integrated with Google's search.
In my experience working with companies large and small, the question is less about whether people will rely more on search or social for information, but more about what situations call for search and social visibility and how can we get them integrated to create an experience that guides the consumer along the sales cycle.
Social job search start-up BranchOut has launched a new product to enable recruiters to search and find job candidates through Facebook.
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At the same time, employers need to start rethinking their recruiting process, notably in using sophisticated social network search tools to go spear-fishing for high potential talent, rather than waiting for applications to come across the transom.
So far, that app is making intelligent use of the shared functions of the social and search giants, and the value of a fast (and, in alien data environments, fairly cheap) map not at the mercy of spotty local internet services should not be underestimated.
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If Graph Search rolls out as demonstrated, it will be an incredible new product, marrying the concepts of web search and social recommendation into a semantically-accurate, network-powered search engine.
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Instead of going to a traditional search engine, consumers might go directly to a social media channel to search for content and to learn more about products or services.
We believe industry fundamentals remain favorable, along with expansion opportunities, including social and mobile search.
Mallory Woodrow is the director of social media for search marketing firm netvantagemarketing.com.
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The search engine giant just announced a decision to incorporate more social results in its search rankings.
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