In advance of the event, social media management service HootSuite launched a Wrestlemania 29 Command Center, tracking social media conversations, including sentiment, Tweets, Facebook likes and number of mentions around the highly anticipated rematch.

FORBES: WWE Wrestlemania 29 Social Media Command Center Created For Wrestling Fanatics

Glam had recently launched a new content management service called Glam Create and a social service called Glam Connect, which will presumably connect with Ning.

FORBES: Glam Media Acquires Ning In Ad-Social Publishing Tie-Up; Andreessen Joins Glam Board