The sociality context simply should not be so assumed because they color the entire foundation for trust.

FORBES: Four Elementary Forms of Sociality Impacting Trust and Relationships

Here is one scenario where a clash of perspectives on what should be the mode of sociality emerges: gamification.

FORBES: Four Elementary Forms of Sociality Impacting Trust and Relationships

This fundamental misunderstanding and multiple possibilities for modes of sociality is a key factor behind our understanding of Trust.

FORBES: Four Elementary Forms of Sociality Impacting Trust and Relationships

This inspired me to embark on a journey that took me through neuroscience, anthropology, sociality and psychology to uncover the untapped powers of the smile.

FORBES: The Untapped Power Of Smiling

The trouble is that we often do not understand which mode of sociality is in play until we get to know the person or recognize the scenario.

FORBES: Four Elementary Forms of Sociality Impacting Trust and Relationships

About 20 years ago psychologist Alan Page Fiske and author of Structures of Social Life (Free Press 1993), now Professor of Anthropology at UCLA, wrote about the Four Elementary Forms of Sociality that describe our mental orientation of the form of exchange that we think we should use in each interaction with someone else.

FORBES: Four Elementary Forms of Sociality Impacting Trust and Relationships