Bill Gates dropped out of Harvard and talked friend Paul Allen into joining him in Albuquerque, New Mexico to start Micro-Soft.

FORBES: Magazine Article

It would disadvantage small fund-management start-ups that badly need initial help from soft brokers.

ECONOMIST: Soft commissions in Britain

Now, before you start dismissing this as soft-as-tofu logic that just randomly happened to work at Coca-Cola, other experts at this small conference held at the Venetian chimed in in agreement.

FORBES: Connecting marketers to the Forbes audience. What is this?