The U.S. carbonated soft drinks market, which comprises most of the North American market, has been declining in recent years.
As well as the recall, Britvic said that the cold, wet weather over the summer had also "weighed heavily on the soft drinks market".
Separately, Britvic, Britain's second-biggest soft drinks maker after Coca Cola, warned of tough trading conditions in the soft drinks market, largely because of the rising cost of raw materials.
The average of Trefis member forecasts for U.S. Carbonated Soft Drinks Market Size indicate an increase from 9.8 billion in 2010 to 10.1 billion by 2016, compared to the baseline Trefis estimate of a decrease from 9.3 billion in 2010 to 9.2 billion by the end of the Trefis forecast period.
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Because this procedure, called compilation, is hard to reverse, firms can sell a program without revealing the instructions that underlie it rather as Coca-Cola can market soft drinks without giving away its secret recipe.
The total consumer market volume for soft drinks in China is forecast to reach somewhere in the region of 20.6 billion liters by 2016, growing by about 47% against 2011.
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In an ordinary market like shoes or soft drinks, the case for blocking the merger of two out of six firms would be pretty weak, because we could be confident that consumers could shift to smaller competitors or new entrants should the largest incumbents do a poor job of serving their customers.
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Is Coca-Cola, say, in the market for colas, for carbonated soft drinks, or for all liquid refreshments?
However, innovation in sweeteners will help beverage companies continue to sell carbonated soft drinks and can potentially lead to a rebound in the overall market.
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Spurred by Coke's acquisition of Cadbury's soft-drinks brands outside America, authorities from Chile to Australia to Europe are scrutinising Coke's market share and business practices.
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