The Americans should use their soft power to keep al-Maliki holding the stick in the middle.
Soft power is based on offering an attractive option that brings forth voluntary support and cooperation.
As a television host, Youssef exemplifies "soft power, " or the power to influence others through attraction.
Hollywood's soft power has been augmented in the past four years by two innovations.
Yet a closer look reveals Sun Tzu's flaws as a tool of soft power.
More generally, the new policy will focus the EU's biggest asset: its soft power.
The list is calculated using a matrix of 50 factors that indicate the use of soft power.
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And America's soft power is still so strong that it can create aspirational brands for that elite.
The Olympic Games have proven to be a potent exercise in "soft power" for the United Kingdom.
This reflects the soft power approach to foreign policy that the Bush administration has touted over the years.
Others share that bigger vision that will sees Asia asserting itself on the world stage by projecting soft power.
But Europe - believing so strongly in soft power - had failed utterly in its own backyard at Srebrenica.
Of course, soft power strategies are difficult to employ while tensions are high.
This spry former academic is seen as the architect of Turkey's soft power, which blends realpolitik with a fierce pride.
The sage's popularity in the West still owes more to Hollywood, source of much American soft power, than China's own efforts.
It has a preference for soft power, and mild assertions of influence.
So Turkish strength, in terms of hard power, of soft power, in terms of economic relations, is an asset for any American administration.
China's government grasps the importance of cultural ties: it has funded hundreds of Confucius Institutes to teach Chinese and nurture China's soft power.
But at the same time she emphasises the importance of restocking America's soft power and repairing its relations with the rest of the world.
Because there is no engagement, America's soft power has no traction.
Of course there are limitations to the Olympic soft power paradigm.
About twenty years ago, there was a common belief that military power meant little, that the soft power of Germany and Japan would rule the world.
Unless reversed, the cumulative effect of these past and pending actions will be the unplugging of some of the most important conduits of America's soft power.
Taken together, these instruments have come to be called "soft power" (as opposed to the traditional kind of "hard power" represented by armies, navies, air forces and nuclear weapons).
Finally, making the dollar as good as gold, and restoring gold to the center of the international monetary system, will give the Unites States an enormous boost in soft power.
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The convincing act of Soft Power did the trick.
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When the interim Honduran president, Roberto Micheletti, a member of Zelaya's own party, and his countrymen refused to reinstall the latter, Team Obama unleashed their full "soft power" arsenal upon America's impoverished ally.
But the recent celebrated visits of Americans such as Google Chairman Eric Schmidt and former NBA Star Dennis Rodman show the appeal the U.S. still has -- and the soft power it can leverage.
The hard power over local services and the soft power to do deals, bang heads together and formulate a vision for the future could drive real change and economic growth outside London, he said.
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