The Americans should use their soft power to keep al-Maliki holding the stick in the middle.
Soft power is based on offering an attractive option that brings forth voluntary support and cooperation.
As a television host, Youssef exemplifies "soft power, " or the power to influence others through attraction.
Hollywood's soft power has been augmented in the past four years by two innovations.
Some Chinese say openly that using ancient culture to promote soft power is a bad idea.
Yet a closer look reveals Sun Tzu's flaws as a tool of soft power.
More generally, the new policy will focus the EU's biggest asset: its soft power.
The list is calculated using a matrix of 50 factors that indicate the use of soft power.
FORBES: The Empire Strikes Back: U.K. Beats U.S. In 'Soft Power', Survey Says
And America's soft power is still so strong that it can create aspirational brands for that elite.
The Olympic Games have proven to be a potent exercise in "soft power" for the United Kingdom.
This reflects the soft power approach to foreign policy that the Bush administration has touted over the years.
Second, is China wasting time and money trying to expand its soft power through dying media properties?
It also means demonstrating that he can wield America's soft power effectively hence his triumphalist romp through Old Europe.
Others share that bigger vision that will sees Asia asserting itself on the world stage by projecting soft power.
But Europe - believing so strongly in soft power - had failed utterly in its own backyard at Srebrenica.
Of course, soft power strategies are difficult to employ while tensions are high.
In removing the tweets about Bassem Youssef and Jon Stewart, the U.S. Embassy in Cairo undercut its own soft power.
This spry former academic is seen as the architect of Turkey's soft power, which blends realpolitik with a fierce pride.
The sage's popularity in the West still owes more to Hollywood, source of much American soft power, than China's own efforts.
That doesn't say much about the soft power of this growing superpower.
It has a preference for soft power, and mild assertions of influence.
So Turkish strength, in terms of hard power, of soft power, in terms of economic relations, is an asset for any American administration.
China's government grasps the importance of cultural ties: it has funded hundreds of Confucius Institutes to teach Chinese and nurture China's soft power.
Too aggressive a Chinese military posture could produce a countervailing coalition among its neighbors that would weaken both its hard and soft power.
In contrast, soft power refers to a reliance on exporting cultural and ideological values to expand U.S. influence in a much more subtle fashion.
But at the same time she emphasises the importance of restocking America's soft power and repairing its relations with the rest of the world.
Why does the U.S. provide a free ride militarily, politically, economically and in terms of soft power by keeping the Straits open on its own?
Because there is no engagement, America's soft power has no traction.
Of course there are limitations to the Olympic soft power paradigm.
About twenty years ago, there was a common belief that military power meant little, that the soft power of Germany and Japan would rule the world.
应用推荐