So Turkish strength, in terms of hard power, of soft power, in terms of economic relations, is an asset for any American administration.

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Although it seemed to have been completed last week, it has now fallen apart: the government apparently thought Gazprom's terms too soft.

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Why does the U.S. provide a free ride militarily, politically, economically and in terms of soft power by keeping the Straits open on its own?

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Our financial exposure is therefore so far in terms of grants, soft loans, or guarantees, not equity.

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Pepsi, the flagship brand of PepsiCo, is the second most popular soft drink brand worldwide and trails only Coca-Cola in terms of sales.

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Whether it's about Greece, 'soft restructuring', or the chances of Ireland extracting softer terms for its emergency borrowing, Europe has been producing its usual cacophony of voices in the past few days, none of them saying quite the same thing.

BBC: Eurozone crisis: what have we learned?

The soft cap in the NBA is more conducive to parity in terms of the ability to win championships because while it helps to level the free-agent market, it also allows teams with larger budgets the ability to maintain good teams instead of forcing them to let a player go.

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