Apple has a singular market position, thanks to its polished software and a sleek design approach.

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With this new platform, Microsoft offers a fresh approach to phone software, distinguished by smart design and truly integrated experiences that bring to the surface the content people care about from the Web and applications.

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In Phase I, teams are expected to produce an initial design and demonstrate in software the crucial capabilities that validate their approach.

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It also implemented a design approach to enterprise infrastructure solutions, which consisted of creating open standards-based discrete software products that are easy to implement without dependence on proprietary software.

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