Fried is the founder of 37Signals, a Chicago firm that sells Web software for project management and collaboration under the names Basecamp and Backpack.

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The same thing happened with web sites, and wikis, and various kinds of project management software.

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Wrike, a six-year-old provider of social project management software in Campbell, Calif.

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While in Japan visiting customers, I met a brilliant project leader for a Japanese engineering firm who told me about how she has eliminated project-related emails by using their project management software.

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Asana is used for a wide variety of applications, such as project management, software bug tracking, human resources application tracking or a light-weight CRM system.

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Many organizations try to earn back their return on investment in project management enterprise software by activating every function and feature a technology has to offer or by custom developing an elaborate solution.

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And Zoho is already pushing into more sophisticated applications, offering customer-management and project-planning software alongside basics such as word processing, spreadsheet and presentation software.

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After my graduation I started working for a software consultancy firm where I learned a lot of stuff, from programming to project management.

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