The other, more subtle issue, is that while videos work great for single, uninterrupted viewing (think of a solitary user viewing it at his desk via the Web on-demand), they are inflexible for interactive scenarios, such as presentations by salespeople.

FORBES: Connecting marketers to the Forbes audience. What is this?

"I ask everyone (who asks about solitary confinement) to give up their cellphones, their TVs, everything, for a weekend, and then lock themselves in the bathroom, " he told me.

CNN: No kid should be in solitary confinement

But when Mullaney edged Maurice Chambers (3-63) to third slip and Read fell to David Masters (4-48), Notts needed a 17-ball 23 from Paul Franks to earn their solitary batting point.

BBC: Essex halted by Nottinghamshire's Mullaney and Read