If you look at cameras from Sony or Panasonic they are sexy, finely designed products.
Sony's product is already on the market and Casio has released its new range.
Sony engineers invented Betamax, only to see the cheaper VHS become the standard for videocassette recorders.
Sony missed the move to flat-panel TVs while it championed its dated Trinitron TVs.
Sony, Microsoft and Nintendo have all announced the coming release of their new game consoles.
The latest Vaios have Sony software that lets you edit videos, music, pictures and more.
Drivers will experience richer sound and customizable audio settings with Sony's Advanced Sound Engine.
Sony has closed one of the UK's oldest video game studios following a review of its operations.
Promises made by the BDA (notice I don't say Sony) and promises made by all the supporting companies.
However, Sony told the BBC it would have more to say on this matter "at the appropriate moment".
Sony has announced its next-generation gaming console - the PlayStation 4 - at an event in New York.
Sony did not and had to wait another six weeks to get their first chips.
While not the most impressive display you can't miss it, and the nice Sony HDTV.
Sony brought its PlayStation and music divisions back into the corporate fold this year.
"I wish SCE was an independent company again, " he says, complaining about interference from Sony management.
Sony Computer Entertainment America released its last multi-platform game, NBA 09: The Inside, in 2008.
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Sony has responded, saying they hear the concerns and are overwhelmed by the passion.
It will face competition from Sony's PlayStation Move controller and Nintendo's upgraded WiiMotion Plus.
Live Nation, Sony, BMG Rights, KKR and Bertelsmann were also said to be in the mix.
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There are a couple of main reasons why Sony is releasing these PS3 updates.
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The Xperia acro S is available now at select Sony stores and at store.sony.com.
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Sony Pictures Entertainment, and 20th Century Fox might be a bit wary of the .movie one.
Sony, meanwhile, hid the actual box from the public eye, along with the price.
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Equally appropriately, considering the rivalry between Microsoft and Sony, Spike also airs Impact Wrestling.
Sony are betting heavily on the success of a reintegrated phone division alongside their tablet designs.
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Furthermore, Sony may actually have an opening in its struggling TV business according to Bloomberg.
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One that keeps companies like Panasonic and even Sony slightly left out in the cold.
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Other partners include: Clear Shampoo, Evian, Head, Sony Ericsson, Tiffany and Tag Heuer.
Sony said the yen's recent fall, which makes its goods cheaper for foreign buyers, boosted sales.
As a result, Sony has been trying to restructure its business model and reduce its costs.
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