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Call it the "SuperSlim, " the "Ultrasvelte, " or the "LipoStation 3" -- just as long as "it stays positive, " says Sony Computer Entertainment America VP of marketing, handhelds and home consoles John Koller.
ENGADGET: Sony explains missing PlayStation 3 price drop on old models, EU exclusivity of Flash memory version
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Separately, Sony Computer Entertainment America, maker of the PlayStation, has been urging game developers to translate PlayStation 2 games to the Internet.
CNN: Who's got Net game?
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"Microsoft's inefficiencies and lack of familiarity with consumers hurt them this time, " says Jack Tretton, executive vice president of Sony Computer Entertainment America.
FORBES: Game Over? Not Yet
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Kazuo Hirai, Chairman of the Board of Directors of Sony Computer Entertainment America, submitted written answers to questions posed by the subcommittee about the large-scale, criminal cyber-attack we have experienced.
FORBES: Connect
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Jack Buser, senior director of PlayStation digital platforms for Sony Computer Entertainment America, says the company will expand that technology to all kinds of other Sony products.
FORBES: Investment Guide
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With the first full weekend of NFL football kicking off, Sony Computer Entertainment America and DirecTV have once again partnered to bring PlayStation 3 gamers exclusive access to all of the action around the league.
FORBES: Move up http://i.forbesimg.com t Move down
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Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP, PSPgo, PS3, PS4 and PS Vita systems for the North American market.
ENGADGET: Sony announces more indie partnerships, Blacklight: Retribution and Primal Carnage: Genesis for PS4
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Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system for the North American market.
ENGADGET: Sony announces 'snackable' 100MB Minis for PSN Store
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Sony Computer Entertainment America announced on Tuesday morning that it would be selling updated versions of its PlayStation 3 console with more hard disk drive space at 160GB and 320GB, respectively.
FORBES: Sony Pushes PlayStation Network To The Fore With The Latest PlayStation 3 Update