"On one occasion people may say it's an insignificant amount up to three or four hours, but if you wanted to go three or four times to do it it's soon going to add up and it's going to erode any sort of income that people have, " said Mr Williams.

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Add up the numbers, and coming soon to a voting booth near you is a critical mass of professionally driven, entrepreneurially minded and high-earning and high-powered women.

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That could add up to a real business, and not a moment too soon for the four-year-old company.

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As soon as he gets cobia up and swimming, he'd like to add new species: "Every customer asks us what else we could do, " he says.

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Mr Gunay's ministry is beefing up its anti-smuggling and intelligence bureau, and will soon add criminal and legal units to its task force.

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