Maybe it's just because it is all so new, but the idea of using, say, reverse osmosis filters to remove water molecules and artificially concentrate wine from a rainy vintage makes wine production sound less like agriculture and more like the Rise of the Machines.

FORBES: Faking It

Albertson Professor of International Political Economy at the University of Puget Sound in Washington State and author of The Wine Economist blog, a few questions about the wine world in general.

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As the wine passes through the funnel, air sucks into the holes making a sound like a very small jet engine.

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