However, that resulted in relations between Apple and its rivals souring as the competition grew.
Investors are pouring money into hedge funds again, after souring on them during the financial crisis.
More recently, the souring economy has begun to slow growth and damp the commercial real-estate market.
If the economy keeps souring, however, the big thing might be social networking for people looking for jobs.
Across Europe, sentiment towards cross-border deals appears to be souring, just as the pace of deal-making gathers pace.
Couple that with souring consumer sentiment, and the sales growth at HP's PC group could start to slow.
They showed the souring of hopes that, until now, have somehow survived the vicissitudes of the peace process.
Economic downturns tend to increase the likelihood of relationships souring and litigation ensuing.
But this souring of relations between Kosovo's protectors and parts of the ethnic-Albanian community is not all bad news.
They do not have the safety-valve of banking books, where souring assets can escape the rigours of mark-to-market accounting.
He says investors are souring on companies reliant on global growth, due to continuing concerns about Europe and emerging-market nations.
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The souring economy is likely to add fuel to the debate over how far Kansas City should go to woo development.
This row can run for years, souring regional relations with the centre.
Despite the rally that kicked off 2013, corporate directors are souring on their outlook for the U.S. economy here in the first quarter.
President Bush also focused his attention this past week on another troublesome foreign policy issue - the souring relationship between Washington and Moscow.
That is not possible in America, he adds there is too much divorce, so too much risk of a relationship souring but the principle stands.
The agencies have since tossed out words like "contagion" to describe a supposedly new phenomenon of one market souring others to excuse their tardiness.
Mortgages and the securities that packaged them were rapidly souring, hitting the biggest originator in the mortgage business, Countrywide Financial, squarely in the gut.
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The other caveat is that the economy is souring, whereas when America made its successful welfare reforms in the mid-1990s jobs were becoming plentiful.
China understands the message this sends to Washington, however and this at a time when U.S.-Chinese relations are souring over a host of disagreements.
Souring U.S.-Venezuela relations reached their nadir when Chavez called George W. Bush "the devil" in a speech in front of the United Nations General Assembly.
Penney stores, on the other hand, are striving to attract customers, and sales are souring, hurting both the top and bottom lines of the company.
He got interested in alternatives after souring on stocks and bonds.
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More immediately, trade-remedy rules risk souring the environment for global trade.
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The souring support for Mr. Putin was even worse news for his party, United Russia, which had never been much of a hit with the public.
Yet banks remain overloaded with souring loans, plagued by falling real-estate values and forced to battle each other for the scraps of a smaller American pie.
These investors recognize the point when loss aversion has kicked in, making them want to hang on for the chance that a souring investment will improve.
But Liberal Democrat leader Nick Clegg reportedly wants the review to be undertaken in a low-key manner to avoid souring relations with other EU member states.
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Investors appear to be souring on social networking shares, a development which bodes ill for the eventual IPOs for Facebook, Twitter and other players in the industry.
The two countries hardly became good neighbours, with the issues of Ethiopian access to the Eritrean ports of Massawa and Assab and unequal trade terms souring relations.
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