And with the tech-centric South by Southwest Interactive Festival starting next weekend, it would make sense.

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The partners will pilot the service next week in Austin, Texas, at the South by Southwest Interactive Festival, a weeklong conference for technology start-ups.

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Rogers spoke at the South by Southwest Interactive festival in Austin on the use of crowdsourcing to make the best possible automobile in the cheapest and most efficient way.

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Among several new initiatives announced by Marvel Entertainment at the South by Southwest Interactive Festival was a two-day giveaway of 700 issues of classic Marvel No. 1 issues via their app.

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Yet when the actress, comedian and video blogger hosted a meet-up with fans here at the South by Southwest Interactive festival, only three out of about 300 of them were white.

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Austin, Texas (CNN) -- Shaquille O'Neal may be 7 feet tall and one of the most dominant players in NBA history, but here at the South by Southwest Interactive festival, he's just a big nerd.

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Ohanian spoke with CNN shortly after giving a presentation at the South by Southwest Interactive festival here -- one in which he shared stories from the Internet 2012 Bus Tour he and Reddit general manager Erik Martin launched during last year's election season.

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Austin, Texas (CNN) -- Hoopla surrounding South by Southwest Interactive, the techie festival that wrapped up here Tuesday, has exploded in recent years.

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At the South by Southwest (SXSW) Interactive annual festival in Austin, Texas in March, DeNA showcased new games on the Mobage platform like Transformers: Legends (part of the Transformers franchise) and did the schmoozing necessary to generate product buzz.

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Housh was speaking at South by Southwest Interactive on Tuesday, the annual festival in Austin devoted to Web and digital culture.

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Among Internet start-ups, South by Southwest's 19-year-old "interactive" festival is a traditional launch pad, having given a boost to current stars Twitter Inc.

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