De Sena, currently a managing director at London-based brokerage firm ICAP, funded Spartan Race and only recently accepted outside funding.
FORBES: Spartan Race Invades New York And Aims For The Olympics
Reebok plans to develop a line of products geared towards the demands of the Spartan Race athlete to be ready for stores in the fall.
FORBES: Spartan Race Invades New York And Aims For The Olympics
Spartan Race is part of a new sport called obstacle racing.
FORBES: Spartan Race Invades New York And Aims For The Olympics
He wants Spartan Race to be included as an Olympic event.
FORBES: Spartan Race Invades New York And Aims For The Olympics
De Sena founded Spartan Race with Andy Weinberg and the series has exploded with the rest of the sport that also includes Tough Mudder and Warrior Dash.
FORBES: Spartan Race Invades New York And Aims For The Olympics
Spartan Race has 2.3 million Facebook fans.
FORBES: Spartan Race Invades New York And Aims For The Olympics
Spartan Race allows both individual and team entrants.
FORBES: New Year's Fitness Resolution: Try Adventure Or Obstacle Racing?
Spartan Race began in Vermont as a new wrinkle for a core group of already hardcore outdoor endurance athletes, but quickly became popular with everyone from weekend warriors to couch potatoes to elite runners and cyclists, exploding in popularity nationwide, and spawning smaller events of just three miles, Spartan Sprints.
FORBES: New Year's Fitness Resolution: Try Adventure Or Obstacle Racing?
Tough Mudder put on 35 races in the U.S. last year, but the biggest appears to be Spartan Race, which had four dozen races last year with well over three hundred thousand participants, and has 60 events planned for 2013, in formats now spanning four different distances from 3 to more than 15 miles.
FORBES: New Year's Fitness Resolution: Try Adventure Or Obstacle Racing?
Frankly, none of this background information made me more eager to sign up for the Citi Field event even though at three miles, the Spartan Sprint sounds like pretty weak stuff compared to other races in their portfolio, including the eight-mile Super Spartan, the 13-mile Spartan Beast and the 24-hour Death Race.
"I haven't competed in a race yet, " she confided, referring to the Spartan Sprints, which are held in 60 cities around the globe.
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