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Some 100 balloonists, including a slew who man special-shaped airships like dragons and bald eagles, converge on the region's parks and airports to launch against a backdrop of mountains awash in fall foliage.
CNN: 7 breathtaking ballooning adventures
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In the days before, shopkeepers decorate their windows, bakers bake special ring-shaped breads called krakelingen, and schoolteachers recount a tale explaining the origins of the ritual.
UNESCO: Culture
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We'd forgotten all about it, but remember that contest where Coca-Cola is putting special GPS-enabled Coke can-shaped phones?
ENGADGET: Coke cans compromising national security
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Instead, she cited the special place in her heart reserved for her own mother's recipe for Pizzelle, snowflake-shaped cookies for Italian brides, and Eli Zabar's mother's butter sugar cookies.
WSJ: A Zabar Does Cookies