Soon it may be able to pinpoint which customers are likely to switch carriers and preempt them with discounts and special offers.

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The specific discounts and special offers will vary by your type of business, but each must be meaningfully valuable for the customer.

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For example, the Association of Zoos and Aquariums, Major League Baseball and the WNBA are offering discounts for fathers and their kids, and companies like Groupon and LivingSocial will be featuring special offers for activities fathers can do with their children.

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