This validated approach fuses emotional and rational category attributes with product benefits and values, and then identifies the category-specific purchase drivers.

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This approach is also better for the broader range of content (product types, specific brands or destinations) that each individual receives based on unique predictive attributes.

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The assessment approach we took fused the emotional and rational category attributes with product benefits and values, and then identified the category-specific purchase drivers and the expectation levels consumers held for the Ideal product.

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