And stars in under-the-radar sports like speed skating and snowboarding need the Olympic platform for national exposure.
Speed skating and bobsledding will resume competing in the fall, and continue to prepare for Sochi 2014 .
When I first started speed skating, it was -- I had to start kind of from the ground up.
WHITEHOUSE: First Lady Michelle Obama Moves with Vancouver Olympians
Would you watch it if I had a speed skating TV show?
WHITEHOUSE: First Lady Michelle Obama Moves with Vancouver Olympians
The commercial will feature real estate billionaire Donald Trump, Olympic speed skating medalist Apolo Ohno and NFL player-turned-NFL Network analyst Deion Sanders.
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Great Britain's short track speed skating squad, including 1994 bronze medallist Nicky Gooch, reckon they can put in a fine showing in Salt Lake City.
U.S.A. Olympic speed skating and bobsled team representatives trailed BMW Team Rahal Letterman over the weekend at the 59th Annual Twelve Hours of Sebring race.
The largest cheer was for the host team Canada, with Clara Hughes, defending 5000m speed skating champion waving the flag and clad all in red.
With practice areas for figure skating, ice hockey, skiing, snowboarding and speed skating, among others, this network serves as the main East Coast training center for winter-sports Olympians.
Not surprisingly, eight of the ten most influential athletes hail from individual sports (cycling, speed skating, snowboarding) or from the NBA, which markets individual stars over team brands.
How did you even know about speed skating?
WHITEHOUSE: First Lady Michelle Obama Moves with Vancouver Olympians
The most buzzed-about Olympic remnant is the Richmond Oval, which opened for public use in August and housed the Olympic speed-skating events just over a year ago.
Since there is already a world-class speed-skating rink in the neighbouring province of Alberta, the Richmond rink was designed to be converted into a multipurpose community centre after the festivities conclude.
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