Malay remains the national language (there are four official languages), but it is not spoken by most Chinese and is largely seen as a relic of Singapore's past union with Malaysia.

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But there are handicaps, including language: Chinese is widely spoken in many other Asian destinations, including Malaysia and Singapore, but not in South Korea.

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But the words can come in a phonetic English form, Chinese characters and even spoken form.

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Apparently, the French firm has also spoken to Tingyi, another major food manufacturer, and COFCO, the large Chinese agribusiness conglomerate.

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