So why not do the right thing and call them Sponsored Results or, if they want to be retro, House Ads?

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Intrepid users of Adblock Plus can set it up to also block the sponsored results that make up nearly all of Google's revenue.

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Commenting Mr Macklin said sponsored results must be clearly marked and though they might help with some queries user testing showed that people need to be able to spot the difference.

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We have had sponsored search results for awhile, such as for apps.

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Selling top search results, and failing to label the results as sponsored, were the common accusations.

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Firms can see the results from sponsored linked, ad words and email campaigns.

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Finally, the company must submit to the ClinicalTrials.gov website all clinical trial results that are Pfizer-sponsored Zyvox trials.

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The profession has less trust in your science than in NIH-sponsored studies and is less likely to act on results from trials you sponsor, let alone conduct.

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The results are a blow to GlaxoSmithkline, which sponsored the trial, and could drive down sales.

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