Clicker plans to make money from sponsored search, but Lanzone is tight-lipped about other revenue plans.

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Facebook has sponsored search for apps but not for the general search engine.

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We have had sponsored search results for awhile, such as for apps.

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Selling top search results, and failing to label the results as sponsored, were the common accusations.

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Whereas content farms were almost wholly dependent on search engines for their audiences, the news outlets leading the sponsored content charge have more diverse traffic sources.

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