Facebook had many different points of observation and smartly shifted to sponsored stories last year.
The first mobile ads in March were "sponsored stories, " which would link back to a brand's mobile page.
Thus far, the startup has shared over four million sponsored stories, and is soon to hit ten million.
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But so far, most of those "Sponsored Stories" are primarily made from words.
These new types of ads include both Sponsored Stories and Social Ads.
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So advertisers will need to learn what sponsored stories ought to look like, and then be convinced to spend money on them.
The trend continued with the release of Sponsored Stories and targeted ads.
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It is already seeing some success with the mobile sponsored stories format.
His team paid for "Sponsored Stories" to appear in some users' Facebook news feeds - regardless of whether they wanted to receive them.
Up to now, marketers have been able to turn only a few actions, such as a Like or a check-in, into Sponsored Stories.
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"We've seen powerful indicators that when people see sponsored stories on mobile they engage, " said Carolyn Everson, Facebook vice president of global marketing solutions.
As measured by click-through rates, Sponsored Stories in News Feed perform multiple times better on both desktop and mobile than ads in the right-hand column.
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For the rest of 2012, we plan to focus on the same priorities I have discussed, in particular the ramp-up of Sponsored Stories in News Feed.
In particular, notice the floating advertising section (viewable in the lower right quadrant of the first image above), which contains sponsored display advertisements, sponsored stories, and targeted display ads.
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Through a new variation of the Sponsored Stories feature called Related Posts, users who "like" something can be unwittingly associated with pretty much anything an advertiser pays for.
But as my FORBES colleague Jeff Bercovici pointed out right after the earnings call, Facebook is rolling the dice in a big way with its push into Sponsored Stories.
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Look in your account and privacy settings, and you see a lot of information on social ads and Sponsored Stories, including the possibility that you can appear in them.
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Sponsored stories, personalized ads, a new Gifts service, and Facebook logins ubiquitously present across the web combine to change the way it feels, and not in a good way.
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At the same time, Facebook has been amping up its advertising efforts, with new ad formats and, about a year ago, the insertion of its Sponsored Stories ads directly into the newsfeed.
Of course, with so many users and so many different kinds of users and content the design of Facebook is supposed to be background to all the Instagram photos, cat videos and sponsored stories.
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The company also said it would engineer a new tool to enable users to view content that might have been displayed in Sponsored Stories and opt out if they desire, a court document said.
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The user base can only grow so much more when you factor in the confines of the global population, and recent moneymaking schemes, like sponsored stories, have tempered profitability with popular concerns over privacy.
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However, some Facebook ads such as Sponsored Stories are in fact actual posts that a brand simply pays to distribute more widely, while others are brand ads with a notice that a friend likes the brand.
Facebook has Sponsored Stories.
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Starting in 2000, he worked as a print journalist, filing stories for Fang Yuan, a state-run magazine sponsored by the People's Supreme Court.
Or is this really no different than his stories appearing next to a Samsung ad, or his blog posts being sponsored by Samsung?
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