We also like the idea that no one at all has written a business book using a corporate sponsorship model.

FORBES: Age of Context Takes A Sponsorship Route

While the NBA has recognized the importance of philanthropy to its business model, its sponsorship partners have also followed suit.

FORBES: The NBA's Adoption of Charity as a Central Business Model is Apparent During All-Star Week

Reward leaders who model and leverage both masculine and feminine approaches, provide mentoring and sponsorship to women as well as men and give women a fair share of opportunities for experience and growth.

FORBES: Women Are Asking, "Is The Juggling Act Worth It?"