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While the sports beverage industry has seen significant growth, the question remains of whether there is enough room for all parties.
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But the product catching everybody's fancy is the sports beverage Gatorade, which has cornered 80% of the sports-drink market, dwarfing Coke's Powerade and Pepsi's AllSport.
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The sports beverage business and the revenues it drives are astronomical.
FORBES: Pop Culture: The New Frontier For Sports Beverage And Performance Companies
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Improved promises of performance have allowed the top-two selling sports beverages in America, Gatorade and Powerade, to maintain a stronghold on the sports beverage and performance market in the United States.
FORBES: Pop Culture: The New Frontier For Sports Beverage And Performance Companies
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Alternative beverage categories like sports drinks, energy drinks, fruit juices, enhanced water and ready-to-drink coffee have witnessed significant demand growth as a result.
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Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless.
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Former soda companies such as Coca-Cola and Pepsi have redefined themselves as beverage companies, reaping new business from products like bottled water and sports drinks.
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In a move to enhance its image among sports fans in China, Wahaha in January said it would become the official beverage partner of the Manchester United soccer team in the country.
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Gatorade competes in the wider US fruit juices, sports drinks and energy drinks market against players like Coca Cola, Kraft Foods, Dr Pepper Snapple and National Beverage.
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