Sports and the NBC Sports Group will continue to maintain separate sites and editorial control of their respective newsrooms and digital properties, they will collaborate on premium sports news and events coverage both online and on the air.

ENGADGET: NBC Sports and Yahoo Sports cut a deal to fuse internet, TV coverage

AudioNet features daily events, live sports coverage, and shows.

CNN: Site-Seer: Desktop radio takes on a whole new meaning

Sports' original reporting expertise, coverage of big events, Rivals college content and popular fantasy sports products with NBC Sports Group's growing digital assets, and significant television promotion and integration.

ENGADGET: NBC Sports and Yahoo Sports cut a deal to fuse internet, TV coverage

John has anchored 5 Live's coverage of many major sports events including Olympic Games, World Cups (football and rugby) and several Wimbledon Championships.

BBC: John Inverdale

Complaints about the frequent advertising breaks on Channel 4 took the shine off its innovative coverage and the criticism continued as the sports events proceeded.

BBC: The media and the Olympic Games

Until this year, Dick Ebersol, chairman of NBC Sports and Olympics, has favored withholding coverage of most events until prime-time in the U.S. rather than providing live coverage on NBC Universal's broadcast and cable networks or on the Internet.

WSJ: NBC's Olympic Ratings Get A Web-Based Boost

During the Olympics Games (27 July to 12 August), sports fans in these 64 territories across Asia and Africa will be able to enjoy live coverage of the events as well as highlight clips on this digital platform - free-of-charge.

ENGADGET: YouTube will live stream HD Olympics coverage to 64 territories in Asia, Africa