His fortunes changed about the time he switched his morning reading from the Wall Street Journal to the sports page.

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The Miami Marlins have stolen the headlines of every sports page in the nation with the most stunning trade in recent memory.

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The sports page read much more like the crime beat or business section of a newspaper due to the drumbeat of off-field problems.

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Home page, Sports, Finance, and Mail are huge franchises.

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It remains the UK's biggest selling newspaper which means its formula -- brilliant journalism, entertainment, outstanding sports writing -- and Page 3, is working.

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"Saviour of the final 16" ran the headline on the front page of the Sports Seoul newspaper, a reference to South Korea's aim of reaching the second stage of the World Cup for the first time.

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Because newspapers pack together all sorts of different content, many of those who claimed in the past to have seen some news probably did so for a few seconds before turning the page to the sports scores.

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Yahoo Sports reports it had 32 million unique visitors and 254 million page views for the Vancouver Games.

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Perhaps full page advertisements in daily newspapers, or GQ magazine, or Sports Illustrated?

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